Indie-pop socialite Emmie Lichtenberg has her life so together, it hurts – though it’s entirely possible this blinding sting is a product of the below-zero wind chill. On a gusty Tuesday afternoon in February, the Bushwick sidewalks off the Morgan Ave L train are just as ice-caked as yours or mine (but way trendier, tbh).
The 26-year-old New Yorker is sitting poised and pretty in the graffiti-slathered Swallow Café, typing away at her similarly bedazzled Mac. She’s either working or tweeting hilariously, or both – because they’re one and the same.
We’re perpetually jealous of Emmie’s job – described in her Twitter bio as “Professional BFF.” After a couple years at Billboard, she started producing events with her friends. She works closely with the cool folks over at Neon Gold Records, her “ride or die bitches,” who’ve most recently signed Marina & the Diamonds, as well as marketing a lot of other ultra-catchy, synth-heavy dormroom names (Marina & the Diamonds, Tove Lo, Charli XCX, St. Lucia, Magic Man, Haim, Haerts, Cathedrals, Christine and the Queens, and The Knocks at present). She hosts the label’s parties, DJs regularly, and is hard at work cultivating her own “emmieshouse” brand – she’s an event and video producer in her own right.
Emmie’s show “takes the idea of being a professional fangirl to the next level,” and it’s really quite amazing watching her and the likes of Charli XCX gossip, give makeovers, play truth-or-dare, and eat pizza in pajamas on a bed of pink comforters, stuffed animals, and Treasure Trolls. “If you’ve got your trolls and your girls and a pizza, what more do you need?”
I’d give up usage of purple glitter pens to be fractionally as good at social interaction as this girl. I’m supposed to be interviewing her, but within minutes, she has me telling the very private story about the time last weekend that I peed between subway cars.
“I think that’s something that really betrays me as a non-native [New Yorker]. I refuse to walk between cars. Is that crazy?” It isn’t. Because, come on, someone could be peeing out there.
And suddenly, I’m feeling good about the story, glowing under Emmie’s praise. She’s so very warm on such a cold day, definitely living up to our image of her as the bubbly, clever, if somewhat unhinged, stage personality emceeing all our favorite glam pop shows.
“A lot of my friends are doing really great things in music,” she says, “I’m lucky to know all the amazing people I know.” And she surely has a coveted Rolodex. Her crowning glory is the “Slumber Party ” web series, where she interviews bands – seasoned and fledgling alike – within the context of your average late 90s sleepover. These bands also happen to be her best friends. What we wouldn’t give to cuddle up to MS MR or Marina Diamandis!
Emmie hails from Poughkeepsie, “up a ways on the Metro North,” where snowfall makes driving a treacherous, video game-esque experience, and being home alone over the holidays served up singularly horror movie vibes. She moved to the city in 2010, just after graduating from Vassar College with a degree in English. And now she’s living an English major’s dream.
Emmie’s really excited about the rest of 2015 and all the work it holds. “My horoscope is really good this month,” she says (she’s a Gemini – duh). Most recently, she presented her friend Kitten’s residency at Baby’s All Right in Brooklyn. She did a set at SXSW, has Governor’s Ball coming up, and more, later this year.
When it comes to starting your own pop culture dynasty, Emmie has some closing words of wisdom: “Just do it. If you feel like throwing an event, do it. If feel like making some videos, do it. If you don’t do anything, nothing ever happens.”
(Image via Kimi Selfridge).